Travel booking giant OYO has rolled out a new check-in policy for its partner hotels, starting in Meerut, which no longer allows unmarried couples to check in. Under this updated policy, all couples will be required to present valid proof of their relationship at the time of check-in, even for online bookings. OYO has granted its partner hotels the discretion to decline couple bookings based on their judgment, taking into account local social norms.
The implementation of this policy has begun in Meerut, with plans to potentially expand it to other cities based on feedback from the ground. The decision follows input from civil society groups, particularly in Meerut, who have urged action on this matter. Residents from other cities have also requested that unmarried couples be disallowed from checking in at OYO hotels.
Pawas Sharma, Region Head of OYO North India, stated that the company is committed to maintaining safe and responsible hospitality practices. While respecting individual freedoms, OYO acknowledges its responsibility to collaborate with law enforcement and civil society groups in the areas where it operates. The company plans to periodically review the policy and its effects.
This initiative is part of OYO’s effort to reshape its image as a brand offering a safe experience for families, students, business travelers, religious visitors, and solo travelers. The program aims to encourage longer stays and foster customer trust and loyalty.
Additionally, OYO has launched pan-India initiatives to promote safe hospitality, including joint seminars with police and hotel partners, blacklisting hotels associated with immoral activities, and taking action against unauthorized hotels using OYO branding.
