Day: November 3, 2024

FMCG

Following six quarters of a slow pace, FMCG companies will experience a growth spike thanks to a triple tonic boost

Manufacturers of fast moving consumer goods (FMCG) anticipate a growth rate increase starting this quarter, following a five-six-quarter pause, in the majority of categories like personal care products and soaps goods, domestic pesticides, and biscuits, driven by demand in rural areas return, premiumization, and recovery of value expansion, as per industry executives. They stated that a major source of value growth will be a rise in product prices. As businesses pass along the rising costs of raw goods like palm oil, crude oil, up to 30% sugar, wheat flour, and bulk tea. Most category growth is likely to be driven by the combination of volume and value increase. rates from the single-digit range to perhaps mid-teens during the next two quarters. growth observed during the last few quarters, they stated. According to Rohit Jawa, CEO of Hindustan Uniliver Limited (HUL), the FMCG market has consistently expanded by around half due to price hikes and the other half due to increased volume. According to him, the price has been negative to zero up until now. ...

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